JUST DO IT AND PRAY
Suppose you, the Aging Lawyer, have had a good practice until recently. But you got dropped from your firm, say, you were eased out, say, the firm broke up and you didn’t get carried along, or something of the sort. And what you’ve done all these years is no longer available. Perhaps, you were not the principal “rainmaker.” Perhaps your are now 70, or so, but you can’t and/or don’t want to retire. Perhaps you were or are–or someone you love or loved in the past was and/or still is–a big spender. Or it might be, or have been, you.
What are going to do? You know your good enough to practice reasonably well, but times have changed, and most of the people you knew well or with whom you had regular “jurisprudential dialogue” are “gone” in one way or another. Many “customers”–sources of law biz, potential clients, etc.–feel like they or “theirs” need younger lawyers.
Business is thin. You get some referrals here and there. But nobody can help you find an “Of Counsel” position? What’s next, particularly if marketing has never been your gig, and you are not gifted or even very current in the cyber world, i.e.,, your a digital dork.
Articles in popular places advising younger lawyers interested in creating new solo practices say that advertising doesn’t work well and that a main source of business is from people who know you. Obviously, that isn’t going to help much for someone your age.
So what might one do? One problem is that most ad campaigns, e.g., on the “net” don’t work very well. More comes from friends and other lawyers than any where else.
A half century ago, and earlier, unemployed lawyers used to stand around on the court house steps, as it were, and pick up small cases. But that’s now bureaucratized, and one has be be on appointment lists where counties, etc., pick lawyers in rotation, and all of them tend to be younger.