About the Book

The author takes us on a groundbreaking tour of the mind and explains the two systems that drive the way we think. System 1 is fast, intuitive, and emotional; System 2 is slower, more deliberative, and more logical. He exposes the extraordinary capabilities—and also the faults and biases—of fast thinking, and reveals the pervasive influence of intuitive impressions on our thoughts and behavior. The impact of loss aversion and overconfidence on corporate strategies, the difficulties of predicting what will make us happy in the future, the challenges of properly framing risks at work and at home, the profound effect of cognitive biases on everything from playing the stock market to planning the next vacation—each of these can be understood only by knowing how the two systems work together to shape our judgments and decisions.

Details
Author:
Genre: Decision making
Publication Year: 2011
Length: 512
ISBN: 9780385676519
Order Now
Buy from Amazon
The books shown are NOT affiliate links. MSQ (site) does not receive any compensation for books sold. Books are shown for the reader's convenience only.